Project – Gay News Network 2017-06-23T15:35:33+00:00

Project Description

Gay News Network

Re-Branding

To Re-Brand a national News, Entertainment and Information website for the Australia LGBQTI community. Merge seven state-based websites into one national site. To create a strong and dynamic visual branding: including GNN identity, website design and promotion material.

01-GNN-INFO-logo

Gay News Network had been using it full name for over a decade. It’s online identity did not reflect its ethos and had became dated. Through close consideration from the directors and new visual compositions, The solution was to abbreviate the branding to GNN.

As Art Director I researched the company’s history and uncovered its colourful personality and what made them tick! It was integral that the rebranding reflected that GNN was at the heart of the LGBTQI community and on the pulse of breaking LGBTQI news in Australia

Stage 4. Assets, Icons and Social Media

  • Hand drawn Assets in Illustrator CC

  • Vector drawn social media buttons incorporating brand colours and GNN logo mark

  • Bright and bold selected colour palette

  • Warm grey was used to give the icons a rich look

  • The horoscope were designed to give a organic yet recognisable look

01-GNN-INFO-Social-Media

Stage 5. Interface Design

01-GNN-INFO-laptop-INTERFACE