Thomson Reuters Australia Required UX, Wireframing and UI of a product page loaded with useful, functional options that allow customers a quick and easy user journey.
Stage 1: Discover : Rapid Prototype
Initial Brainstorming on the current customer base and the potential new customers
Interviews with user’s of site and identifying potential problems.
Define Personas of the Thomson Reuters professional customers, which were Australasian based, working in a professional job, time poor and needing up to date information from a trusted source.
User story for customers using your personas
I helped create a Competitive Analysis data visualization of Thomson Reuters key competitors offering the same e-commerce experience
User Testing at a basic level with a small pool of daily users of the Thomson Reuters e-commerce site and getting feedback on what journey they take
Stage 2: Define
I worked to define the Information Architecture and explain its techniques in this project
I explore methods for organizing complex and content to simplify the visual journeys
Vision & Purpose
Eye on the Prize
I applied low fidelity sorting techniques to structure proposed information architecture
Minimum Viable Product
I applied the principles of MVP to get the job to to the best of my ability and to deadline
Stage 3: Design : Hi-Fidelity Prototype
High fidelity proto-type The product page’s goal was to prioritize the features that would help or may hinder the users experience on the page. As the designer I discussed struggles with feature prioritization and my vision alignment and communicate these with the stake holders .
Call To Action
Stage 4: Interface, Component & working interactions