UX – Product Page Thomson Reuters

UX – Product Page Thomson Reuters 2017-12-17T22:23:20+00:00

Project Description

Thomson Reuters – Product Page Wireframe

Thomson Reuters Australia Required UX, Wireframing and UI of a product page loaded with useful, functional options that allow customers a quick and easy user journey.

Stage 1: Discover : Rapid Prototype

  • Initial Brainstorming on the current customer base and the potential new customers

  • Interviews with user’s of site and identifying potential problems.

  • Define Personas of the Thomson Reuters professional customers, which were Australasian based, working in a professional job, time poor and needing up to date information from a trusted source.

  • User story for customers using your personas

  • I helped create a Competitive Analysis data visualization of Thomson Reuters key competitors offering the same e-commerce experience

  • User Testing at a basic level with a small pool of daily users of the Thomson Reuters e-commerce site and getting feedback on what journey they take

Thomson Reuters

Stage 2: Define


Information Architecture

Organised Chaos

I worked to define the Information Architecture and explain its techniques in this project

Feature Prioritisation

Whats Hot

I explore methods for organizing complex and content to simplify the visual journeys

Vision & Purpose

Eye on the Prize

I applied low fidelity sorting techniques to structure proposed information architecture

Minimum Viable Product


I applied the principles of MVP to get the job to to the best of my ability and to deadline

Stage 3: Design : Hi-Fidelity Prototype

Version 1


Version 2


Version 3


Version 4


High fidelity proto-type The product page’s goal was to prioritize the features that would help or may hinder the users experience on the page.  As the designer I discussed struggles with feature prioritization and my vision alignment and communicate these with the stake holders .

  • Search

  • Navigation

  • Form

  • Social

  • Content

  • Commerce

  • On-boarding

  • Call To Action

Version 5


Version 6


Version 7


Stage 4: Interface, Component & working interactions