Senior Designer for Booktopia Australia’s leading online book store
Responsible for carrying out research including competitor and peer
research, best practice, and design trends
Work closely with marketing team for the creation of Booktopia’s
branded social content
Responsible for leading and evolving Booktopia’s strong visual identity
for its Australian award winning national e-commerce site
Create visual assets for all of Booktopia’s digital marketing channels:
email marketing campaign, site layout, mobile site
Senior Designer experienced in establishing and conceptualising stylistic executions which heavily focuses on User-centred design for e-commerce. Development of original creative solutions and beautifully engaging designs which work autonomously across a variety of digital and analogue platforms. Booktopia These include website, mobile, social media, print and promotional material that contributes to the innovative and inspirational Booktopia brand.
Campaign Concept – Break Down
Taking lead and establishing the creative direction and practical knowledge. Taking lead establishing the creative direction and practical knowledge for ALL in-house campaigns and promotions on and offline.Creating a fun and personable branding!
Fully responsive so the content will always look good on any screen size
User-centered campaign layout for clear category identification
Contemporary art direction to showcase the campaign
” I am completely astounded by how quickly my order arrived. Booktopia’s online ordering interface is easy to use, they pack their products well and deliver in quickest possible time.”